More Babies, Fewer Husbands
A record 4.3 million new babies were born in 2007, more than at any other time in history — including the post World War II Baby Boom, according to data released last week by the National Center for Health Statistics, part of the U.S. Centers for Disease Control and Prevention.
That year also produced a record number of births to unwed mothers–nearly 40 percent.
More than three-quarters of those unmarried mothers were over age 20, a change compared to previous decades. In 1975, teenage mothers made up more than half of all nonmarital births.
For more details, visit this USA Today story.
Marketers, what products or services can you offer to help all those moms who are now raising kids on their own? Moms, what would you like companies to do to help make your lives a little easier?
This entry was posted on March 23, 2009 at 12:14 pm and is filed under Marketing to Mom, Mom Market Trends, Social Trends. You can subscribe via RSS 2.0 feed to this post's comments.
Tags: Marketing to Mom, Mom Research, Mom Trends, Moms, Number of Births, Single Moms, Social Trends, Unwed Moms
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